New cycle apparel brand, Moment, has launched their first collection of British designed and Italian made kit. The brand represents those that feel jaded with today’s mainstream definition of cycling – to ride hard, suffer more and chase segments. Moment represents those that seek escapism, adventure and the disconnect.
Designed in Great Britain and created by the founder of Cyced, Moment cycling apparel is manufactured in Italy using Italian fabrics. The Disconnect collection includes recycled material jerseys meeting the Global Recycling Standard and cargo bib shorts built for exploring, with colourways that are identical for both women and men.
Angus King, founder of Moment, said: “As it is for many riders, cycling is a place for me to disconnect from everyday life. However, training hard, increasing my FTP and showcasing a better average speed has added additional pressure for me which made riding feel like a must do more than a want to. I soon realised that most brands glorified this and it simply wasn’t for me as a rider.
It’s taken 9 months to bring this creative project to life and I’m incredibly excited to share Moment. A reminder that the enjoyment of cycling cannot be quantified. Moment is for those proud to ride at any pace in quality fabrics designed for road, gravel and more.”
Moment is based in Chester and ships domestically and overseas across Europe.